Lead Instructor

Dr. Mohammed K. Yusuf

Vice President Oracle North America

15 years. 4 continents. Billions in pipeline managed. Not a coach. A practitioner who teaches exactly what he does every day.

15+ years experience4 continentsOracle VPEnterprise deals
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“The people who can sell, win. Not just pitch. Not just present. Sell.”
Dr. Mohammed K. Yusuf
Background

Not a coach. A practitioner.

Dr. Mohammed K. Yusuf has spent 15 years inside the world's most complex enterprise sales environments: Oracle, global SaaS companies, cloud infrastructure, and IT strategy consulting, across North America, Europe, the Middle East, and Africa.

He has sat across the table from C-suite executives at Fortune 500 companies. He has built and led sales teams that consistently outperformed quota. He has designed the very playbooks, qualification frameworks, and objection-handling systems that he teaches at Imoye Academy.

At Imoye Academy, he doesn't teach theory. He teaches what he does: what he used last week on a deal, what he coached his team on yesterday, what frameworks he has tested and refined over 15 years of field experience.

His philosophy is simple: “Sales is not about being persuasive. It's about understanding people deeply enough that the right solution becomes obvious to them.”

Areas of Expertise
  • NEPQ (Neuro-Emotional Persuasion Questioning) methodology
  • Enterprise deal strategy and multi-threading
  • Forecast accuracy and pipeline management
  • Consultative selling in cloud and infrastructure
  • Sales team coaching and manager development
  • Digital transformation sales cycles
  • Cross-cultural selling across EMEA, NAMER, APAC
Career Timeline

15 years in the field

2023 to Present

VP, North America Cloud & Infrastructure

Oracle

Leading IT strategy and business unit management across enterprise accounts.

2018 to 2023

Senior Director, Enterprise Sales EMEA

Global Tech Firm

Scaled sales operations across Europe, Middle East, and Africa. Led 30+ person team.

2014 to 2018

Enterprise Account Executive

Multiple Tech Companies

Managed $50M+ in pipeline. Consistently top 5% performer globally.

2010 to 2014

Sales Engineer to Account Manager

IT Solutions Provider

First sales role. Progressed from SE to AE within 18 months.

Learn directly from Dr. Mohammed

Every cohort is led personally by Dr. Mohammed, not pre-recorded, not a TA. Real-time feedback on your deals, your calls, your career.

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